For the gentlemen or lady in a hurry this is the mug for you. Save time by taking away unnecessary syllables like we do cos we tark proper hew.
And for anyone unlucky enough not to be born in Sunderland "Sun'Lun" is the colloquial pronouncement (by many) for the famous city of Sunderland.
"See the Sun'lan match hew?"
"Aye. Lard of auld shite!"